Archie’s Press - Print - Coffee

There are so many ways to look at America's Favorite Drug® that we decoded the intricacies for the enlightenment of amateur and professional coffee snobs. My design collaborator David Hennessy and I chatted exhaustively about it, finally carving out this composition. 

Espresso began as a way to brew individual coffee on-demand...not necessarily to create expensive and highfalutin coffee drinks.But of course, that's where it led, so we cleared up the differences between a Latte, Cappuccino and Flat White.

We also took stock of the most popular/effective/cosmopolitan methods of brewing coffee from Turkish to Vietnamese to Irish. I have recently become enamored with the AeroPress, a sort of manual espresso-French Press hybrid that is particularly useful on camping trips, and when your boyfriend is out of town.

ABOUT THE IDEA
Information is more fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime. Read more about letterpress printing here.

Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.

See more framing ideas here.